At Brainlabs, data and insights are our backbone – they fuel our strategies and allow us to build high-performance campaigns that overdeliver on targets and expectations. So, we’re honoured that Brainlabs has won the Best Use of Data & Insights award at the 2024 Global Performance Marketing Awards!
The judges were looking for intelligent, creative uses of first-, second- or third-party data to bring a competitive advantage or revenue stream, and we delivered an influencer strategy that outshone the competition.
Our collaboration with Designer Parfums was rooted in a challenge familiar to many brands: proving the bottom-line impact of influencer marketing, especially in environments where most sales happen in-store. While digital performance metrics are a staple in tracking online conversions, measuring the direct influence of social content on brick-and-mortar sales required us to push data science into new territories.
To solve this, our team developed a first-to-market tool, blending distinct datasets that measured and tracked influencer activity against in-store sales, ultimately uncovering a coefficient relationship between digital engagement and offline conversions.
This breakthrough model didn’t just support Designer Parfums’ immediate performance goals. It actually redefined the measurement of influencer ROI and revealed insights about how content resonates with consumers in real-world purchasing decisions.
This award is a testament to our commitment to high-performance strategies. By blending our Brainlabbers’ creativity and experience with new data analysis, we can allow brands like Designer Parfums to understand how social content influences the entire consumer journey, from discovery to purchase.
Winning this award is not just a recognition, but a catalyst for our future work. It’s a step forward in proving the long-term value of influencer marketing in a world that demands real-world accountability. At Brainlabs, we’re excited to continue leading the way in data-driven high-performance solutions and delivering tangible results.
Get in touch with our influencer team to find out how we can transform your strategy with real-time data.
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